Our mission & business model . . .
Our roots are in office furniture dealerships—we’ve been in the trenches, fighting for higher margins, dealing with competitors undercutting our specifications, and facing the frustration of multiple dealers in the same market selling identical products. We knew that simply cutting margins or battling over specs wasn’t a sustainable model.
Instead, we took a smarter approach. We committed to developing products that were not only better built but also packed with superior features—because selling an inferior product at a premium price was never an option for us. Innovation and quality had to be at the core of everything we did.
Since 2008, we’ve dedicated ourselves to designing a line of chairs and height-adjustable bases that deliver exceptional quality, unmatched comfort, and the features customers actually want—all at a price no one else can offer dealers.
And the best part? Our dealers get exclusivity in their markets. They get products that perform flawlessly. And they get margins—42% and beyond.
This is how we win. And this is how you win.
Let me know if you’d like any tweaks!
Our Story…
In 2008, David Kruse founded Seating Source with a clear mission: to provide exceptional products with unmatched quality and customer service. Over the years, he built more than just a company—he built a reputation for excellence, trust, and unwavering dedication to serving dealerships like yours.
Since 2013, I’ve had the privilege of working alongside David and witnessing firsthand his passion, integrity, and commitment to this industry. His eye for detail, insistence on top-tier craftsmanship, and relentless focus on customer satisfaction set a gold standard that I deeply admire.
When David approached me with the opportunity to carry forward his legacy and take ownership of Seating Source, it was an easy decision. His mission is my mission: to provide you with the highest quality products and service that goes beyond expectations. The same meticulous attention to detail, the same commitment to excellence, and the same dedication to you—our valued dealers—will remain at the heart of everything we do.
I am honored to continue what David started, and I look forward to working with you!
- Melissa Cross
Private label products
Although we’re showing the Seating Source logo on the boxes pictured below, our norm is to put our dealers logo and model number (not ours) on the box.
